Every touchpoint,
one clear system.
Strategic brand and communication design for consulting firms and organisations with complex expert content. For businesses where credibility is earned in the details, with packages and prices published upfront.
From €6,400
clear packages, published prices
How I can help
Take one on its own or combine them into a package. Either way, strategy comes first.
01 · Where it starts
A clear foundation: your mission, message, audience, positioning and voice.
→ Brand discovery
→ Audience & market insights
→ Messaging framework
02
Visual identities that reflect your ambition and land with the people you want to reach.
→ Logo suite
→ Colour palette & typography
→ Brand guidelines
03
A clear, consistent voice that turns visitors into leads.
→ Messaging hierarchy
→ Website copy
→ Key collateral copy
04
Strategic, easy-to-use websites that tell your story and move people to act.
→ Custom design
→ Responsive development
→ Basic SEO setup
05
Presentations, proposals and programme materials that make your expertise as convincing on the page as it is in the room.
→ Print & digital assets
→ Presentation decks
→ One-pagers & brochures
06
Continued support that keeps your brand strong and your messaging sharp, month after month.
→ Design retainer
→ Content updates
→ Strategy check-ins
Not sure which situation fits you?
Services & pricing
Every package spells out exactly what you receive: concepts, revisions, pages and formats. You know what you're paying for before we ever get on a call.
Compare packages
Independents
Established firms
Outgrown identity
New firm or market
Investment
€2,500–4,000
€6,400–9,000
€7,000–10,000
€10,000–14,000
Timeline
3–4 weeks
6–8 weeks
6–8 weeks
8–12 weeks
Brand strategy
—
Discovery, insights, positioning
Full brand audit + findings
—
Logo & identity
—
2–3 logo concepts
Logo refinement
3–5 concepts + secondary mark
Messaging
—
Framework, tone of voice, tagline
Copy updates where needed
Framework, website copy, tagline
Website
Framer site, 1–3 pages
—
Refresh of up to 5 pages
New site, up to 6 pages
Templates
Presentation, handout, notebook
Core document templates
Core document templates
Core document templates
Brand guidelines
—
4–6 pages
Updated guidelines
10–15 pages
Payment
50 / 50
40 / 30 / 30
40 / 30 / 30
40 / 30 / 30
Full details of every package are below. Design Partnership is billed monthly, so it sits on its own.
3–4 weeks
For independents, solo consultants, coaches and trainers who are the brand.
€2,500–4,000
Website · Brand templates
Website
→ Framer site of 1–3 pages
Reusable brand templates
→ Presentation template
→ Handout template
→ Notebook template
Payment: 50% on booking, 50% on delivery. Templates delivered in everyday formats your team can edit.
Start a project6–8 weeks
For established businesses that need the essentials right before scaling.
€6,400–9,000
Strategy · Identity · Messaging
Brand strategy
→ Brand discovery session
→ Audience & market insights summary
→ Positioning statement
Brand identity
→ 2–3 initial logo concepts, 1–2 revision rounds
→ Colour palette & typography system
→ Lightweight brand guidelines (4–6 pages)
Messaging framework
→ Messaging hierarchy & tone of voice guide
→ 1 core tagline
Template system
→ Reusable templates for your core documents
Ready to use: delivered in Word or Google Docs, PDF and editable slide templates. Your team needs no design software.
Start a project6–8 weeks
For businesses that have outgrown their current identity.
€7,000–10,000
Audit · Visual refresh · Website updates
Brand audit
→ Full review of identity, messaging & website
→ Written findings & recommendations (3–5 pages)
Visual refresh
→ Logo refinement, 1–2 revision rounds
→ Updated palette & typography
→ Updated brand guidelines
Website updates
→ Refresh of up to 5 existing pages
→ Updated copy where needed
Template system
→ Reusable templates for your core documents
Ready to use: updated assets in PDF, slide templates and image formats, alongside the design source files.
Start a project8–12 weeks
For new businesses, or businesses entering a new market.
€10,000–14,000
Identity · Messaging · Website
Brand identity
→ 3–5 initial logo concepts, 2 revision rounds
→ Primary logo + secondary mark
→ Colour palette, 2-typeface system
→ Full brand guidelines (10–15 pages)
Messaging & copy
→ Messaging framework
→ Website copy for up to 6 pages
→ Tagline + boilerplate copy
Website design
→ Custom, responsive design, up to 6 pages
→ Basic on-page SEO setup
→ 1–2 rounds of revisions
Template system
→ Reusable templates for your core documents
Ready to use: logo files, slide templates and copy docs in everyday formats. Adobe source files on request.
Start a projectOngoing
For businesses that want a dedicated design partner without hiring in-house.
€1,800–3,200 / month
Proven over five years as Management Centre Europe's design partner. Read the case study →
Start a partnershipWhat's included
→ 15–20 hours a month, scoped in advance
→ Brand materials across print, digital and social
→ Presentation decks in PowerPoint, Google Slides or Keynote
→ Website updates and content changes
→ Priority turnaround and a monthly strategy call
→ Every file ready to use, no Adobe software required
Brand projects are paid 40% on booking, 30% at approved direction and 30% on delivery. The Starter is 50/50, and Design Partnership is billed monthly in advance. Every package can be tailored. If none of them fits, let's build a custom plan →
Tools & software
I design and build inside the platforms your team already uses, so handover is seamless and nothing needs translating later. If your stack includes something I haven't used yet, it's never a blocker. I pick up new tools quickly, and I enjoy it.
Figma · Adobe Illustrator · Adobe InDesign · Canva
WordPress · Elementor · Shopify · Squarespace · Wix
HubSpot · Salesforce · Mailchimp
PowerPoint · Google Slides · Keynote · Asana · Trello · Slack · Monday.com · Microsoft Office
How I use AI
I use tools like ChatGPT and Claude to speed up research and early strategy thinking, and Canva Magic Studio or Adobe Express AI for quick first-draft exploration. Every logo, message and design you receive is refined, finalised and signed off by me. AI speeds up the process. It never replaces the judgement, taste and craft you're paying for.
Why work with me
01
Specialised in turning complex, expert-driven content into brand and communication that earns trust fast.
02
An approach that saves time and cuts overwhelm, instead of adding more meetings.
03
Transparent, direct and invested in your success, not managing a queue of accounts.
04
Thoughtful design that creates real outcomes, not just a nicer-looking file.
Next step
Book a 20-minute call. We'll look at where you are, what you need and which option makes sense, or whether a custom plan is better.
Or write to contact@anaisparfait.com
