Anais Parfait

Brand & web design for consulting & advisory firms

You're up against firms ten times your size.

Your brand shouldn't be why you lose.

Your expertise already holds up in the room. Everything around it is the problem: the deck that looks thrown together, the website that reads like everyone else's, the proposal that undersells the work. I close that gap for firms punching above their size, as one specialist rather than an agency.

brand identity design system for Willifred Consulting

Brand · Web · Decks

one system, one specialist

Recognition

This is probably you if…

01

Your team's expertise is genuinely strong, but your materials don't say so.

02

You pitch against firms with in-house marketing teams, and it shows.

03

Every partner's deck looks a little different.

04

You don't need, or want to pay for, a full agency retainer.

Case study · Willifred Consulting

Repositioned for enterprise-level trust.

Willifred came to me with a brand that didn't reflect how sophisticated their advice was. It's a common gap in consulting, where the thinking is ahead of the packaging. I rebuilt their identity, website, proposals and event materials into one coherent, enterprise-ready system.

What the team reported after launch

→ Stronger reactions in enterprise pitches, almost immediately
→ More enquiries that matched their real target client
→ Prospects quoting specific pages of the new deck back to them
→ More speaking and partnership invitations

Read the full case study

How I help

Everywhere your credibility gets judged

01

Brand & identity

A visual system that looks as credible as your advice sounds.

02

Website

A site that makes the case for you before the first call.

03

Decks & proposals

Presentations built to be read in the room, not skimmed past.

Packages start from €6,400, with every deliverable listed upfront.

See services & pricing

Why one person, not an agency

One specialist. Not a rotating cast of juniors.

When you work with me, you work with me: the same person from the first call to the final file, not an account manager passing your brief to whoever's free that week. I keep my client list small on purpose, so I can think properly about your problem instead of managing a queue.

01

A direct line to the person doing the work. Nothing lost in translation.

02

A small, deliberate client list. Real attention, not leftover hours.

03

Deck, site, print or social: I'd rather learn a format properly than outsource it.

Process

A real conversation, first.

Every project starts the same way: a 20-minute call about what's actually not working, and whether I'm the right person to fix it.