{"id":298,"date":"2026-05-05T09:42:21","date_gmt":"2026-05-05T09:42:21","guid":{"rendered":"https:\/\/anaisparfait.com\/?page_id=298"},"modified":"2026-07-31T09:56:27","modified_gmt":"2026-07-31T09:56:27","slug":"about","status":"publish","type":"page","link":"https:\/\/anaisparfait.com\/fr\/about\/","title":{"rendered":"\u00c0 propos"},"content":{"rendered":"
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about<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
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Clarity isn't decoration. <\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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It's structure.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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10+ years turning dense, high-stakes expertise into brand and communication people actually trust.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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WHO AM I<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
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Ana\u00efs Parfait<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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I’m a brand and communication designer who’s spent 10+ years solving one problem on repeat: watching genuinely sharp people \u2014 bankers, airline teams, faculty, consultants \u2014 get underestimated because their materials didn’t match their thinking. I’ve worked across banking, airlines, and executive education, from Mauritius to Dubai to Belgium to Italy, and the lesson holds everywhere: clarity isn’t decoration, it’s structure.<\/p>

That’s what I build now for consulting firms and organisations with complex, expert-authored content \u2014 as one specialist working directly with a small number of clients at a time, not an agency.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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01<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Global experience<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Having lived and worked in Mauritius, Dubai, Belgium, and Italy, I bring a broad perspective and cultural awareness to every project.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Diverse industries<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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From travel agencies and airlines to education and consulting, I adapt to different contexts while maintaining clarity and focus.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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03<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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A 5+ year deep engagement<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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As a long-term specialist for Management Centre Europe, I led projects that put content and structure at the core \u2014 the same approach I bring to any complex B2B content.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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04<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Full rebrand<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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I led a complete rebrand of Management Centre Europe \u2014 elevating their identity into a more premium, structured system.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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MY Focus<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
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Structure is what makes clarity real<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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At Emirates, and later at Management Centre Europe, I worked inside organisations where getting the structure wrong meant losing the room’s trust, not just its attention. In 2022 I led a full rebrand of MCE \u2014 identity, website, proposals, every programme material their teams touch \u2014 and it’s still the clearest evidence of what I bring to any B2B business whose expertise is stronger than its current materials.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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WORKING TOGETHER<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
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One senior specialist, not a rotating cast<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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I’m not an agency, and I’m not trying to be one. When you work with me, you work with me \u2014 the same person from the first call to the final file. I take on a small number of clients at a time on purpose, so I can actually think about your problem instead of managing a queue. If something’s outside what I’ve done before, I don’t hand it off \u2014 I dig in and figure it out; that instinct is what took me from banking, to an airline, to executive education. Whatever platform your brand needs to show up on, I’d rather learn it properly than half-do it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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my belief<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
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Strong brands aren't built by decoration. They're built by consistency \u2014 the same clarity, showing up everywhere someone looks.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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