10+ years turning dense, high-stakes expertise into brand and communication people actually trust.
I’m a brand and communication designer who’s spent 10+ years solving one problem on repeat: watching genuinely sharp people — bankers, airline teams, faculty, consultants — get underestimated because their materials didn’t match their thinking. I’ve worked across banking, airlines, and executive education, from Mauritius to Dubai to Belgium to Italy, and the lesson holds everywhere: clarity isn’t decoration, it’s structure.
That’s what I build now for consulting firms and organisations with complex, expert-authored content — as one specialist working directly with a small number of clients at a time, not an agency.
At Emirates, and later at Management Centre Europe, I worked inside organisations where getting the structure wrong meant losing the room’s trust, not just its attention. In 2022 I led a full rebrand of MCE — identity, website, proposals, every programme material their teams touch — and it’s still the clearest evidence of what I bring to any B2B business whose expertise is stronger than its current materials.
I’m not an agency, and I’m not trying to be one. When you work with me, you work with me — the same person from the first call to the final file. I take on a small number of clients at a time on purpose, so I can actually think about your problem instead of managing a queue. If something’s outside what I’ve done before, I don’t hand it off — I dig in and figure it out; that instinct is what took me from banking, to an airline, to executive education. Whatever platform your brand needs to show up on, I’d rather learn it properly than half-do it.
